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Alex Henschel

SEO and organic growth leader with 10+ years of experience scaling content visibility and audience growth across search, social, and emerging AI-driven discovery platforms.

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Marketing Toolkit

SEO, AEO & Organic Growth

Drive scalable visibility across search and AI platforms. Build long-term traffic through modern SEO and answer engine optimization strategies.

Content Marketing Strategy

Create search-driven content that aligns with user intent. Turn topics into sustained traffic, engagement, and audience growth.

Technical SEO

Improve site structure, performance, and indexing. Enable scalable publishing and stronger visibility across content ecosystems.

Multi-Platform Discovery

Expand reach beyond Google into Reddit, YouTube, and AI-driven search. Capture demand across the platforms where audiences are actively discovering content.

Conversion Rate Optimization (CRO)

Optimize user journeys through testing and experimentation. Increase conversions and maximize the value of your organic traffic.

Marketing Analytics

Turn data into decisions with clear performance insights. Build reporting systems that connect traffic, content, and business outcomes.

Work Experieince

Some of the places I've worked along the way.

Boulevard Logo

Boulevard – Digital Marketing Manager

2022-2026 – Led SEO and organic growth across content, technical, and discovery channels, scaling visibility and driving significant increases in traffic and citations.

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2U Logo

2U – SEO Manager

2016-2021 – Managed SEO programs for enterprise university partners (Yale, UNC, USC), delivering 14% organic lead growth through technical and content optimization.

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Learn Logo

LEARN – Marketing Team Lead

2015-2016 – Managed SEO programs for enterprise university partners (Yale, UNC, USC), delivering 14% organic lead growth through technical and content optimization.

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Goodwin College Logo

Goodwin University – Marketing Coordinator

2012-2015 – Supported digital marketing campaigns, website updates, and communications programs driving enrollment growth and audience engagement.

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Target Logo

Target – Executive Team Leader

2010-2012 – Managed team operations in a high-volume retail environment, overseeing staffing, training, and performance execution.

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Group 6 (1)

VizWorks – CEO

Partnered with businesses to develop SEO, content, and growth strategies, improving visibility, traffic, and digital performance.

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Education & Academics

Built on the Fundamentals

Master of Business Administration (MBA)

University of Hartford – 2018

Focused on management strategy and cross-functional leadership, with an emphasis on aligning marketing, product, and analytics to drive scalable business growth.

Bachelor of Science in Business Administration

University of Hartford – 2011

Built a strong foundation in marketing and business fundamentals, with a focus on digital strategy, consumer behavior, and campaign execution.

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